Instagram Reels: Smart Ways To Achieve Your Brand Growth In 2023

Does your audience stay active on Instagram? In that case, you can hold up to try out with interesting Instagram reels to your tactics on the platform. reels excel right now among the users and followers. It offers a perfect method to craft TikTok-based content on the platform. You can spend your time building up a community.

But the query here is, what should you be posting on reels? Of course, several people end up with the thought of making it entertaining or innovative to share. But, in reality, several works on Instagram reels strategies where you can record and post it now.

Instagram Reels: Smart Ways To Achieve Your Brand Growth

To support your start, here are different ideas where you can headstart with. Instagram reels are an ideal option for revealing who you are and how your brand is everything about. The best part is that your audience is sure to love these too. It is always a win-win strategy!

Inform Yourself & Your Team

The audience should know about the people who are working behind their brands. Also, they need to look at the face of the brand owners and understand their strategy. Moreover, viewers need to notice who works behind their logo. Introducing yourself not only recognizes better but also makes the audience go curious. So, try to take the chance to know your team if you have one working alongside you.

Invest time to record a content video with an introduction about yourself. Meantime you can share on the platform who you are and what you work on. Call any team members to perform the same. People get to know about the brand owner who works behind, which boosts a stronger connection. There are many reels effects with “sounds” that ask you to support others to know who you are.

Share Snippets Of Your Routine

Instagram lets reels run for 30-seconds in length, where you can start to share faster snippets of what your everyday life looks like. The primary factor is eager people and the desire to look at the lives of others. It is why reality TV and vlogs are so famous even after all these years. So, start to buy Instagram reels likes, improving the engagement rates for your snippets post of your routine reels. To make your reels successful, begin to design a mini vlog for every follower to check out. Start to share reels of a morning schedule, the tasks you perform daily, what you read, working, and cooking. These ideas are eternal. Select a musical clip to go along with your reel but select something engaging and amusing. It is perfect for narrating on the video as well.

Make BTS (Behind The Scenes) Of Your Work

What is working behind the scenes for your business? Questioning minds wish to find fascinating reels posts. Next, think about something that could be entertaining for your audience to view. Will your audience like to look at how you strategize your week every Sunday? Or might viewers need to understand how you can get ready for a client call? Possibly you can display off what you can perform on your work breaks?

The strategy here is to share what life is like as a business owner. It offers people a clear hint at the work type you perform regularly. It can also be inspiring for those who are encouraged to conduct their businesses someday.

Show Before & After

One of the most famous Instagram reels tactics is to craft a few reels before and after transformation. The primary reason is that the users and followers love to perform these so much as it lets them get innovative with how they change from one clip to another. Additionally, to gain more video exposure for your before and after reels, buy Instagram reels views, improve organic reach, and become famous. It can be either hairdressing or makeup transformation, an office makeover, a blank screen turning into an exciting sales page, or something exciting.

Tutor People How-To Perform Entertaining

Is there something to make people understand to execute in a faster time within 30-seconds of videos? In that case, then record a reel of people walking through the step-by-step. The vital factor to make this effective is to select a simple niche, something that is simple to follow along with. It can be as simple as DIY, short, and sweet promoting tutorials.

Things To Remember

Spend some quality time to ensure that your content is accessible to everyone. Reels bring out attention to the fact that several brands fail to craft compelling content that everyone in their community can use.

Current Trends Of Instagram Marketing

Nowadays, it is vital to keep up with the new Instagram marketing trends whether you use Instagram for marketing or considering it. Instagram has over 1 billion monthly active users, with 500 million of them checking it every day. It’s possible to vanish in the shuffle of such a vast user base. However, you can develop a successful Instagram marketing campaign and premium-quality content that makes your followers excited by working on the Instagram marketing trends. Let’s look at top Instagram marketing trends for 2021 that you can use to achieve your objectives. 

Video Stories On Instagram

Using videos in Instagram stories increases engagement regardless of how many followers a brand has. According to Instagram stories report, brands are posting an average of 7 to 8 stories every month, with up to 5 stories per day, ensuring a retention rate of over 70%. Viewers may abandon the show within the first few episodes, but they are more likely to stay until the end once they hit the fourth or fifth episode.

According to the same report, video accounts for 57 percent of stories, while photos account for 43 percent. We have found that video stories had a lower exit rate than image stories, with a 5.54 percent video exit rate and a 5.64 percent image exit rate. You can make use of Instagram’s story options like the sticker for questioning to boost interaction even more. This will support you to find out what your followers think about your brand. To improve interaction, use the mentioned sticker, play and use GIFs, and make sure to use a simple call to action. Here are some concepts to consider: swipe up, read more, see more, explore more, connect in bio, and so on.

Carousel On Instagram

The best feature in your brand’s arsenal is probably Instagram carousels. According to a survey, it is discovered that only 3% to 4% of Instagram posts in 2017 were carousels after reviewing 22,360,021 total posts, of which 2,949,312 were carousels. However, by 2020, you can expect a 19.44 percent increase in popularity. The increased popularity of this feature can be attributed to the increased interaction it generates. Carousels outperform images and videos, averaging 1.92 percent interaction per post versus 1.74 percent for images and 1.45 percent for videos. For example, in the past, you could only post a single image/video on our Instagram account, which resulted in a low number of likes and accounts reached. When the posting method was changed to carousels, the number of accounts reached skyrocketed. In addition, Instagram lets you add up to ten carousel slides, as you already know. We discovered the increasing interaction by using ten slides and a mix of images and videos. 

Brand Tagging And Shopping Functionality

These shopping features are intended to help advertisers who want to use this site as both a marketing tool and an e-commerce channel cross the gap. For example, the shopping feature in Stories, introduced in 2019, allowed marketers to position a shopping bag icon on any item or brand they are promoting. Marketers may use this option to target their audience to click the shopping bag icon and display product images, statistics, and a link to the product’s website where they can purchase it. Additionally, advertisers may use Instagram stories to communicate with their target customers, as more than 400 million people use them daily. 

Nano-Influencer Marketing

Influencer marketing is rapidly becoming standard, as most businesses see it as one of the most effective ways to reach their target audience. According to a Nielsen study, consumers trust suggestions from individuals (even if they don’t know them) more than brands. The hidden weapon of social media marketers is nano-influencers who buy Instagram reels likes. Using people who are trustworthy, reputable, and likable to promote the brand is a perfect strategy. Nano-influencers have a much smaller following (around 5,000 people), but they cater to a specific audience. They have a typical friend persona and are adept at using social media. Their culture is more involved than a celebrity, even though their audience is far smaller. According to a Digiday survey, nano-influencers will engage up to 8.7% of their followers, while celebrity influencers with more than a million followers only engage 1.7 percent of their followers. 

Final Verdict

These are the most common Instagram trends for 2021, but there are still plenty more to discover. This year promises to be a memorable one for the social media beast. Instagram is the best medium to advertise the brand and information because it has so many features.