Current Trends Of Instagram Marketing

Nowadays, it is vital to keep up with the new Instagram marketing trends whether you use Instagram for marketing or considering it. Instagram has over 1 billion monthly active users, with 500 million of them checking it every day. It’s possible to vanish in the shuffle of such a vast user base. However, you can develop a successful Instagram marketing campaign and premium-quality content that makes your followers excited by working on the Instagram marketing trends. Let’s look at top Instagram marketing trends for 2021 that you can use to achieve your objectives. 

Video Stories On Instagram

Using videos in Instagram stories increases engagement regardless of how many followers a brand has. According to Instagram stories report, brands are posting an average of 7 to 8 stories every month, with up to 5 stories per day, ensuring a retention rate of over 70%. Viewers may abandon the show within the first few episodes, but they are more likely to stay until the end once they hit the fourth or fifth episode.

According to the same report, video accounts for 57 percent of stories, while photos account for 43 percent. We have found that video stories had a lower exit rate than image stories, with a 5.54 percent video exit rate and a 5.64 percent image exit rate. You can make use of Instagram’s story options like the sticker for questioning to boost interaction even more. This will support you to find out what your followers think about your brand. To improve interaction, use the mentioned sticker, play and use GIFs, and make sure to use a simple call to action. Here are some concepts to consider: swipe up, read more, see more, explore more, connect in bio, and so on.

Carousel On Instagram

The best feature in your brand’s arsenal is probably Instagram carousels. According to a survey, it is discovered that only 3% to 4% of Instagram posts in 2017 were carousels after reviewing 22,360,021 total posts, of which 2,949,312 were carousels. However, by 2020, you can expect a 19.44 percent increase in popularity. The increased popularity of this feature can be attributed to the increased interaction it generates. Carousels outperform images and videos, averaging 1.92 percent interaction per post versus 1.74 percent for images and 1.45 percent for videos. For example, in the past, you could only post a single image/video on our Instagram account, which resulted in a low number of likes and accounts reached. When the posting method was changed to carousels, the number of accounts reached skyrocketed. In addition, Instagram lets you add up to ten carousel slides, as you already know. We discovered the increasing interaction by using ten slides and a mix of images and videos. 

Brand Tagging And Shopping Functionality

These shopping features are intended to help advertisers who want to use this site as both a marketing tool and an e-commerce channel cross the gap. For example, the shopping feature in Stories, introduced in 2019, allowed marketers to position a shopping bag icon on any item or brand they are promoting. Marketers may use this option to target their audience to click the shopping bag icon and display product images, statistics, and a link to the product’s website where they can purchase it. Additionally, advertisers may use Instagram stories to communicate with their target customers, as more than 400 million people use them daily. 

Nano-Influencer Marketing

Influencer marketing is rapidly becoming standard, as most businesses see it as one of the most effective ways to reach their target audience. According to a Nielsen study, consumers trust suggestions from individuals (even if they don’t know them) more than brands. The hidden weapon of social media marketers is nano-influencers who buy Instagram reels likes. Using people who are trustworthy, reputable, and likable to promote the brand is a perfect strategy. Nano-influencers have a much smaller following (around 5,000 people), but they cater to a specific audience. They have a typical friend persona and are adept at using social media. Their culture is more involved than a celebrity, even though their audience is far smaller. According to a Digiday survey, nano-influencers will engage up to 8.7% of their followers, while celebrity influencers with more than a million followers only engage 1.7 percent of their followers. 

Final Verdict

These are the most common Instagram trends for 2021, but there are still plenty more to discover. This year promises to be a memorable one for the social media beast. Instagram is the best medium to advertise the brand and information because it has so many features.